Catherine J. Turco is the Theodore T. Miller Career Development Professor and Associate Professor of Organization Studies at the MIT Sloan School of Management. Turco is an ethnographer and economic sociologist who studies cultural dynamics in organizations, occupations, and markets. She is the author of the 2016 book The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (New York: Columbia University Press). Turco’s research has been published in the American Sociological Review and American Journal of Sociology and has been recognized with awards from the American Sociological Association. Her work has been covered in the Wall Street Journal, Boston Globe, CNN, and Fortune.