Sull is a global authority on managing in turbulent markets, and directs a week long course on effectively executing strategy in volatile markets. He has been identified as a leading management thinker by The Economist, the Financial Times, and Fortune which named him among the ten new management gurus to know. The Economist listed his theory of active inertia among the ideas that shaped business management over the past century. He has published five books, including The Upside of Turbulence (2009). His book Made in China was named one of the top eight business books of 2005 by the Financial Times and his book Why Good Companies Go Bad was a finalist for the Academy of Management’s Outstanding Management Book Award. Sull has also written over 100 book chapters, case studies, and articles, including several bestselling Harvard Business Review articles.