Renée Richardson Gosline is the Zenon Zannetos 1955 Career Development Assistant Professor of Marketing in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, an MIT “Iron Professor, ” and a scholar at the MIT Center for Digital Business. Her main interest is in how status-based bias and technology affect self-perceptions and behavior. Her research projects include: the positive impact of imitation on brand strength, the effect of social media storytelling on persuasion, the role of status dynamics in health and performance, and the use of wearable technology to aid willpower. In order to address these issues rigorously, she employs experimental methodology, both in the field and laboratory.